OUR BLOG
March 21, 2018 | 5 minutes
On March 15th, roboboogie’s Camp Optimization hosted Lacie Webb - our very own Sr. UX/UI Designer. This edition of our bi-monthly networking meet-up was all about Design Thinking, and the positive impact it can have on optimizing brainstorming sessions. Design Thinking is all about shifting focus to the user in order to solve problems. What [...]
Read moreMarch 7, 2018 | 5 minutes
The retail e-commerce landscape is alive and thriving. Statista anticipates a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly 300% lift in online revenue in under ten years. One of the growing trends in ecommerce is through limited duration, “flash” style sales. Promotions like [...]
Read moreFebruary 28, 2018 | 5 minutes
As experts in the testing and experimentation space, we are frequently asked about the importance of User Experience design (UX), and the role it plays in optimization campaigns: What does a UX Designer do exactly? What challenges do they face when developing A/B tests? We're here to answer these questions and more, to illustrate why [...]
Read moreFebruary 21, 2018 | 5 minutes
Here at Roboboogie, we firmly believe that every project needs a dedicated producer. From start to finish, the PM is responsible for making sure all projects are completed to Roboboogie standards, and that each contributor has exactly what they need to succeed. Jesi Wu is our own master of production, and this week we're picking [...]
Read moreFebruary 14, 2018 | 5 minutes
Introducing: Darius Capizzi Role: DeveloperTime at roboboogie: 2 years and counting... I’ve been part of the roboboogie team that optimizes web experiences through multivariate and A/B experimentation for just over two years. In that time, I’ve had the opportunity to solve for and build highly integrated experiments using a variety of testing platforms: reworking a [...]
Read moreJanuary 31, 2018 | 5 minutes
Having a great idea is one thing, but how can strategy be utilized to bring that great idea to life? This month, we're talking with Roboboogie Optimization Strategist, Duncan Lawrence, who knows all about turning a vision into reality. Read on to learn more about what strategy means in the optimization space, and to get [...]
Read moreJanuary 25, 2018 | 5 minutes
On January 18th, roboboogie had the pleasure of hosting Kim Toomey of Lytics as she spoke at Camp Optimization on the importance of personalizing your marketing efforts. Kim unpacked the history of personalization, the role it plays in decision making and provided some simple tactics to start personalizing digital experiences immediately. The talk was fun, engaging [...]
Read moreJanuary 18, 2018 | 5 minutes
We are fortunate enough to be part of a new era in the digital marketing world. The amount of data at our fingertips is astronomical, and the value generated from applying that knowledge has the power to make or break an organization. Data has enabled insight into ROI-based decision making in a way where action [...]
Read moreJanuary 9, 2018 | 5 minutes
Happy 2018! It’s a perfect time to reflect on the accomplishments and notable happenings of 2017. Thanks to the dedication, skills, and passion of the entire roboboogie team, 2017 was a year of considerable growth and success. We doubled both our office space and staff, deepened relationships with our existing clients, and set sail with [...]
Read moreDecember 20, 2017 | 5 minutes
Do you have a go-to person to contact with complex technical questions? For Roboboogie, that person is Josh Logan - our rockstar Technical Coordinator. This week, we're chatting with Josh to learn more about his role at Roboboogie, the importance of QA, and his thoughts on emerging technologies. How do you describe what you do? [...]
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