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Last week, Camp Optimization returned for a special, expert panel edition, featuring three website optimization pros from the Roboboogie team. We gathered at Teote Mezcalería on NE Alberta in Portland for an evening of A/B testing discussion, and an IRL A/B test with Mezcal. Our panel featured design, development, and data experts coming together to talk about why optimization matters, and how our multi-disciplinary team works together to leverage each other’s skills and achieve remarkable results for our clients. Read on for a few highlights from the event and some wisdom from our rockstar panel.
Lacie Webb on Removing Subjectivity from Design
“Don’t just launch a site like a baby bird. Nurture it to make sure it flies with A/B testing.” – Lacie Webb, Sr. Strategic Designer
“Design & data are two sides of the same coin. They inform each other. If you’re making design decisions in a vacuum, you’re basing your design on intuition, which will only get you so far.” – Lacie Webb, Sr. Strategic Designer
Missed her event sneak peak video? Check it out here!
Jeremy Sell on the Truth about A/B Testing
“Launching a website without measurement and testing is just a form of gambling.” – Jeremy Sell, Sr. Experience Engineer
“You need buy in from your whole organization to be successful with A/B testing so you can move nimbly to actualize revenue.” – Jeremy Sell, Sr. Experience Engineer
Missed his event sneak peak video? Check it out here!
Tyler Hudson on a Wholistic Approach to Performance Evaluation
“Take a cascading approach to optimizing different parts of a site in sequence to build on each other and generate momentum.” – Tyler Hudson, Behavioral Analyst
“Having a wealth of data is not always helpful. It’s about distilling down data and making it actionable.” – Tyler Hudson, Behavioral Analyst
Missed his event sneak peak video? Check it out here!
See you next time!
Save the date for May’s Camp Optimization, where we’ll partner with the Technology Association of Oregon for an evening of libations, casual networking, and knowledge sharing. Want to learn more about our measurable approach to improving web performance? Drop us a line!
